Uganda: Local Coffee Entrepreneur Enters Deal With Total to sell ‘Home Brand’ at all Fuel Stations

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Instant coffee maker and exporter, Good African Coffee, entered into partnership with Total Uganda, an integrated oil and gas company that will see the local entrepreneur sell roast and ground coffee at French giant’s 125 gas service stations countrywide.

Speaking at the launch Florentin de Loppinot, the managing director Total Uganda said: “We have brought partners like Good African Coffee on board to give our consumers a better experience of our service stations.”

The proprietor of Good African Coffee Andrew Rugasira applauded the partnership as a milestone which “will generate income for our coffee farmers, create jobs for youth and boost our business in Uganda.”

Good African Coffee was the first African packaging and roasting factory to export roast and ground coffee directly to the United Kingdom through supermarket chains, Waitrose and Sainsburys. At least 14,000 farmers supply raw coffee to the company for processing, export and local consumption.

Several coffee farmers across the country are failing to realize any profit from coffee due to low domestic consumption. The partnership will boost incomes of farmers supplying the coffee maker and increase domestic consumption of the coffee.
The new partnership will see the company sell its coffee products including instant coffee and chocolate, through Total’s bonjur shops.

De Loppinot revealed that Total will add 10 new stations to its network annually and provide up to 300 jobs to Ugandan youth.

“This station shows our commitment to enhance our service network and bring convenience to our customers,” he said.

Source: Daily Monitor