At least 90% of music played at the South African Broadcasting Corporations (SABC)’s 18 radio stations will comprise of local music in a bid to prioritize homegrown content, the public broadcaster said.
This came after consultations with local music producers, said SABC spokesperson Kaizer Kganyago.
“The music to be played will be across all genres, with a special focus on genres such as kwaito, jazz, reggae and gospel. In addition, the SABC will play more music from legends in the industry as well as up and coming artists,” said Kganyago.
“The SABC will engage its audiences to evaluate whether they are satisfied with these changes. This process will pave the way for the corporation to make an informed decision going forward.”
Chief Operations Officer Hlaudi Motsoeneng said the decision would ensure that the public broadcaster reflected the various styles of local music on offer.
“Our respective radio stations will not be confined to playing local music which is language specific, we want to come to a point where any of our 18 radio stations can become a home for all South Africans. This cross-pollination of music is very important for the public service broadcaster, because part of our mandate is to reflect the South African story, and music is an important part in ensuring that the SABC fulfills this mandate.”
Meanwhile artists jointly composed an appreciation song hailing the policy believed to promote local talent in the country.