Azam Uganda Premier League Starts Fresh Branding Drive

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Seven of the 16 Azam Uganda Premier League (UPL) coaches in action this weekend attended the first-ever joint pre-match press conference at Namboole yesterday, a practice competition organisers want to be a weekly norm going forward.

Players of Uganda Soccer Club Villa in a group photo

Players of Uganda Soccer Club Villa in a group photo

Coaches and some captains from Sadolin, Express, Soana, Maroons, URA, Lweza and Police, who face SC Victoria University at Kavumba in today’s lone game, engaged with the media on how best to promote the league while also previewing their upcoming weekend matches.

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The development is thanks to UPL’s consultations with the Uganda Sports Press Association (Uspa) and other stakeholders on how to brand a league that is trying to regain its sparkle of the 70s through to 90s.

“Yes we are doing our best to ensure our league is covered but also the challenge is on you the coaches and captains,” said UPL CEO Bernard Bainamani. “You need to do it the Golola (Moses, the self-made celebrity kickboxer) way,” he challenged them, “You need to colour your words in such a way that you sell yourselves to the world.

“This also goes to the dress code, whether on TV or not. A suit is good but you can also be smart out of the suit.” As if immediately heeding advice, 54-year-old Maroons coach – Paddy Kintu -, who has won two, drawn three, and lost one match in all competitions since succeeding Asaph Mwebaze, stoked up the fires ahead of his side’s encounter with Lweza tomorrow. “I come up against a team coached by my ‘son’ Mutyaba who I picked up at Works after my time at Uganda Airlines,” said Kintu, “So I will not allow my son to beat me.”

Kintu tutored Joseph Mutyaba, the now Lweza coach, when the former was a coach-player at Works.

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“Of course he is like my father in football and I liked what he taught me,” countered Mutyaba, “I respect him so much but I want to beat him on Saturday.”

But it is Police coach Angelo Lonyesi who needs immediate respite against SCVU today.

Story Credit: Daily Monitor

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